Your brand is the only advantage that can’t be replicated. It’s what sets you apart, builds trust, gains you an unfair share of attention. Turning businesses into brands is what drives us. It’s where all our energy is focused and what we never get tired of doing.

A unique combination of skills and experience gives Le Bond a distinctive edge in the world of FMCG and CPG growth and expansion. First up, we learned our brand building craft at some of the world’s most recognised and highly regarded creative agencies. It’s given us a front-row seat to the art of creating untouchable brands. We know strategy is a creative pursuit, and that without the story, strategy is just another document. 

But we don’t just speak the language of brand. We’ve been on your side of the table too - leading sales, marketing, and product teams inside consumer goods businesses. We’ve built brands from scratch, expanded into new markets, established international supply chains, and launched category-defining products. We don’t theorise growth, we’ve lived it. And we've lived it across alcoholic beverages, carbonated soft drinks, dairy, smallgoods, beauty, wellness, apparel, fashion, footwear, dry goods, and a whole lot more.